2025 Norm Hardy Prize Winner

Consumers increasingly purchase smart home devices without understanding how their data is managed or protected. Our research found that when security and privacy information is clear and accessible, people make more secure choices. With input from experts and consumers, we developed a layered, easy-to-read cybersecurity label that highlights key protections, including security updates, authentication, and data-handling practices. Our work has helped shape national policy and industry standards, including the U.S. Cyber Trust Mark, a new labeling initiative for connected devices.