Presenter
Angela Thornton
Angela Thornton is a Certified Member of the Market Research Society with over 30 years’ experience, including senior roles at Ipsos MORI and Research International (South Africa). In 2014, she set up her own consultancy, which gave her the opportunity to fulfill a long-held ambition to gain a postgraduate qualification. She achieved a Distinction in her MSc in Psychological Research Methods from the University of Nottingham and was subsequently accepted onto the Horizon Centre’s Doctoral Training Programme, which focuses on the digital economy and digital innovation. She graduated without corrections in March 2024 and is currently exploring further avenues for public engagement. In 2023, she was one of only seven Award Lecturers at The British Science Festival, speaking on Digital Innovation. Her work has had considerable impact with over 60,000 readers for her article in The Conversation and 1.76 million for the article in Dazed.
Summary:
Angela’s research explores mind uploading using a bespoke storytelling website – Afterlives. Here participants can experience a future world where both utopian and dystopian futures are possible. This website is easily accessible – on a PC, smartphone, or tablet – and easy to use and has proved engaging and thought provoking. Data and testimonials from her participants (n=128) confirm the impact her research is having on awareness, understanding and engagement. https://highlights.cdt.horizon.ac.uk/students/lpxat
