Business now uses nano prefix to generate buzz

from the nano-hype-alert dept.
Mr_Farlops writes "An editorial in Forbes magazine points out that some businesses are giving themselves a facelift by joining the word 'nano' in their company titles even though the company has nothing to do with bulk nanomaterials or nanotechnology. A choice quote:"

However, with all the amazing discoveries nanotechnology promises, out of the woodwork comes the hype. Remember in the '80s PC boom, when a slew of companies changed their names to incorporate the phrase "tech" and, more recently, the addition of "dot-com" to brighten up boring corporate logos? Make way for the new "nano" companies:

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