Nanotech action figure wins big: $100 million

from the at-least-it's-Max-not-Joe dept.
PR News on Yahoo reports that a nanotech "action figure" [read: doll for boys] is a big hit: " 'All factors indicate that by year-end Max Steel will exceed a $100 million brand worldwide in its first year,' said Matt Bousquette, president of Mattel's Boys/Entertainment division. 'And, that the product line will be a complete sell-out by Christmas in various countries'…Max Steel is a unique aspirational character that kids can identify with and the innovative 12-inch scale appeals to boys four years old and up. Josh McGrath is a cool college student and action sports athlete who is accidentally infused with nanotechnology (N-Tek(TM)) giving him super human abilities and turning him into Max Steel." CP: "Aspirational" is right, and those aspirations just might work out.

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