Nano-buzzword based marketing

Dr_Barnowl writes "A somewhat dubious product was recently released by BatMax (See here for technical details.) It was apparently convincing enough to be posted by a Slashdot moderator (here).

The company basically claims it can drastically improve the performance of your mobile phone battery with what amounts to a stick-on decal. The spurious and unscientific descriptions of the technology (allegedly) involved are nothing special, apart from the association with nanotechnology.

It would seem that it's not just manufacturers of sunblock, tennis rackets and trousers that have cottoned on to the "magical" properties of putting a *10-9 in your product blurb. If this becomes commonplace, what kind of damage will it do to the funding prospects of projects promising similarly outrageous (but scientifically feasible) benefits as a result of genuine MNT?"

Ed. Note: Hmmm… a "nano-ceramic" — aren't most ceramics "nano-" in nature?

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