The Innovation Society in Switzerland has a new report: Nano-Food Science-Fiction or Business Opportunity?
Kellog’s decision to replace advertising, puzzles and product information on the back side of the cereal box with information on Nanotechnology demonstrates their desire to familiarize their customers with nano products.
Perhaps in the future, customers will ask for healthy Nano Flakes instead of Corn Flakes.
They have a pdf file about it which I cannot read; it appears to be a font problem (advice, anyone?). But we can already answer the question “Nanofood: Science fiction or business opportunity”…why not both? Much of science fiction becomes a business opportunity eventually.
They also have a free newsletter, which you can subscribe to using a link on the homepage. —Christine
