Christine and Randy describe how the current schema of social media has failed us.  Networked communities have become centralized around a few large entities which are prone to failure.  Poor incentives drive toxic behavior and more regulation will only reinforce the dominance of the current paradigm.  The Spritely Institute outlines their plan for a new mechanism of interaction and community formation on the internet. 


Presentation: Re-Decentralizing Networked Communities

  • The current social media platforms have failed us.

  • Social media has become centralized

  • Advertising models drive toxic behavior

  • The incentive structure for posting does not work

  • Centralization has caused privacy loss, context collapse, and toxicity

  • Google plus died due to privacy issues, Yahoo groups died due to moderation issues

  • Centralized moderation won’t counter toxicity

  • We need to re-decentralize networked communities

  • Historical examples exist of decentralization.  It’s possible to remove gatekeepers and allow consent, creating a future beyond simply “distributed twitter”.

  • A mock demonstration of a new web.  The demo shows management of profiles, communities, and interactions with friends.  Payment systems and application management are described.

  • Description of the top level architecture

  • The organizational structure of the governing entity should be nonprofit

  • Description of Spritely, the organization working toward building a re-decentralized internet.